Wunderfan’s Watch to Earn Feature Signals New Era in Sports Viewership
Wunderfan, the fast-growing sports loyalty platform, is making headlines again—this time for its game-changing impact on professional sports viewership with its flagship feature, Watch to Earn.
After turning heads during March Madness, the platform has shifted its momentum to the NBA Playoffs and Major League Baseball, offering fans tangible rewards for simply watching the games they love. The results have been nothing short of explosive.
Since launching Watch to Earn just over a month ago, Wunderfan has processed hundreds of thousands of submissions through its AI-powered photo recognition system. The tech, which allows users to snap a live game photo and earn Wunder (the app’s in-game currency), is verifying images with over 96% accuracy. Disputes are rare, happening at a 4% clip—and when they happen, 99% of those are tied to user error, a testament to how frictionless and effective the patent pending model is.
Wunderfan’s rollout into the NBA Playoffs has already created a surge in fan participation, with users tuning into both national broadcasts in unprecedented numbers. With incentives tied directly to game-time engagement, users are increasingly prioritizing games they may have otherwise skipped.
Meanwhile, the platform’s soft launch of MLB Watch to Earn is proving to be one of its most successful expansions to date. Every single MLB team has been accounted for by users, who are not only tuning into local broadcasts but even seeking fully legal alternative streams of marquee matchups to maximize their earnings. With baseball season stretching deep into the summer, the implications for driving consistent viewership—and brand loyalty—are massive.
Wunderfan also has its sights set on the WNBA, with a Watch to Earn rollout slated for May. As the league continues to attract growing attention and attendance, Wunderfan sees a prime opportunity to boost engagement and expand its user base even further.
All of this comes as Wunderfan nears the close of its highly anticipated seed round, securing strategic capital to double down on technology, fan acquisition, and brand partnerships. With sports teams, media networks, and advertisers increasingly eager to tap into first-party fan data and new monetization channels, Wunderfan is positioning itself as one of the most innovative players in the sports tech space.
From gamifying viewership to rewarding loyalty in real time, Wunderfan is quickly redefining how fans connect with sports—and how teams and leagues connect with their audiences.
