Add your brand to the Wunderfan shop

Partner with Wunderfan to Engage a High-Value Audience of 60,000+ Brand-Loyal Sports Fans Every Day

A Proven Method for Customer Acquisition and Retention.

Offering your e-gift cards as a reward through Wunderfan is a strategic way to turn our 60,000+ loyal users into your customers.

Measurable ROI with No Upfront Cost

The e-gift card model is a low-risk, high-reward partnership. We charge you nothing! Your only expense is the cost of a gift card when it’s used for a purchase. The value we get in return is the ability to provide quality rewards to our users.

Gift Card Overspend

The most cited statistic is that a majority of consumers (over 70% in many studies) spend more than the value of their gift card. The average overspend amount varies slightly by study, but common figures are between $25 and $50. Recent data from Capital One Shopping research places the average overspend at an additional $31.75.

The “Multiplier Effect”

Overspend is often most dramatic for smaller-value gift cards. A Blackhawk Network study showed a $10 gift card often resulted in an average purchase of $51. This is because a smaller amount feels like a "bonus" or a "free trial," encouraging the user to explore the brand and purchase a full-priced item they might not have otherwise.

The "Full-Price" Incentive

With a $5 or $10 gift card, a consumer knows they can't buy much with the card alone. This incentivizes them to buy a full-priced item and simply use the card as a discount. A $50 gift card, for many brands, can fully or nearly fully cover a single item. This means the customer's purchase is "covered," and there is less psychological pressure to spend more. Overspend still occurs, but it is often on a smaller, incremental add-on item.

  • Low Cost and No Risk

    Pay only when a fan redeems their offer, making it a low-cost, low-risk way to drive new sales without any upfront ad spend.

  • Reach an Engaged Audience

    Connect with a highly engaged and loyal audience of sports fans who are actively looking for brand offers.

  • High-Intent Consumers

    Target customers who have demonstrated a strong intent to purchase by actively redeeming their points for your brand's offer.

  • Associate with Sports

    Build a powerful association between your brand and the excitement of sports without the high cost of a traditional sponsorship.

  • Gain Actionable Insights

    Access unique data and insights about the fans who redeem your offers, helping you measure ROI and understand your customers better.

  • 61% of consumers spend more than their gift card's value, with an average overspend of $31.75 beyond the card amount

    *Capital One Shopping 2025

  • Sports fans are 47% more likely to be influenced by brand than by price when making purchasing decisions.

    *mediaculture

  • Sports fans are up to 11% more loyal to brands and retailers than non-fans.

    *SAP Emarsys

  • Associating a voucher with a special event, like sporting events, creates a sense of urgency and exclusivity that drives purchases.

    *Intuit

Want to turn our users into your customers?

Seth Griffin - Director of Strategic Partnerships
seth@wunderfan.com
(312) 613-3458