Ways to partner with Wunderfan to Engage a High-Value Audience of Brand-Loyal Sports Fans Every Day.

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Wunderfan + Fathead

We're dedicated to engaging and rewarding the most passionate sports fans every single day, and we see Fathead as the perfect partner to elevate the fan experience. Your iconic products are a staple for enthusiasts looking to express their fandom, making you an ideal brand to integrate into Wunderfan.

We believe that by offering your products as exclusive rewards within our fan loyalty program, we can create a powerful synergy that not only drives engagement for our users but also provides Fathead with a direct and highly motivated channel to reach thousands of devoted, reward-seeking sports fans.

A Proven Method for Customer Acquisition

Offering your e-gift cards or products as a Wunderfan reward is a strategic way to turn our loyal users into your customers.

Gift Card Overspend

A majority of consumers (over 70% in many studies) spend more than the value of their gift card. The average overspend amount varies slightly by study, but the most common figures are between $25 and $50. Recent data from Capital One Shopping research places the average overspend at an additional $31.75.

The “Multiplier Effect”

Overspend is often most dramatic for smaller-value gift cards. A Blackhawk Network study showed a $10 gift card often resulted in an average purchase of $51. This is because a smaller amount feels like a "bonus" or a "free trial," encouraging the user to explore the brand and purchase a full-priced item they might not have otherwise.

The "Full-Price" Incentive

With a $5 or $10 gift card, a consumer knows they can't buy much with the card alone. This incentivizes them to buy a full-priced item and simply use the card as a discount.

Measurable ROI with No Upfront Cost

The e-gift card model is a low-risk, high-reward partnership. We charge you nothing! Your only expense is the cost of a gift card when it’s used for a purchase. The value we get in return is the ability to provide quality rewards to our users.

  • Low Cost and No Risk

    Pay only when a fan redeems their offer, making it a low-cost, low-risk way to drive new sales without any upfront ad spend.

  • Reach an Engaged Audience

    Connect with a highly engaged and loyal audience of sports fans who are actively looking for brand offers.

  • High-Intent Consumers

    Target customers who have demonstrated a strong intent to purchase by actively redeeming their points for your brand's offer.

  • Associate with Sports

    Fathead is already synonymous with sports and fandom, making this a perfect fit for your target customers.

  • Gain Actionable Insights

    Access unique data and insights about the fans who redeem your offers, helping you measure ROI and understand your customers better.

Added Value with Native Ads

Another opportunity for added value (no cost beyond adding rewards to our shop) is Wunderfan in-app native ads. We can incude Fathead ads in our shop and pick’em feeds as well as action triggered ads—like making Fathead the sponsor of venues/games for Attend-to-Earn sessions or the sponsor of watch-to-earn submissions.

Added Value with Social Features

Wunderfan has over 200K social followers (and rapidly growing) across all channels and our content is created by sports fan influencers Henry Marken and Evan Hand. This gives ample opportunity to promote Fathead products and brand announcements to our followers.

Suggested Next Steps

We’d love to take a crawl, walk, run approach—with so many opportunities on the horizon—and start by getting a batch of e-gift card vouchers or batch of codes for a free low-cost product to add to our rewards shop.

Additionally we will roll out Fathead ads throughout our app and schedule social posts to promote your offers and brand.