Supercharge MACtion: Engage Every Fan, Every Game, Every Season.

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Why MAC + Wunderfan Works

Partnering with Wunderfan transforms the way MAC fans interact with their teams—and with the entire conference. Together, we’ll:

  • Elevate Fan Engagement: Keep fans connected not just on game day but all season long with interactive, rewarding experiences.

  • Create Year-Round Touchpoints: Drive deeper loyalty through multiple ways to earn and engage—whether they’re attending games, watching from home, or making their picks.

  • Deliver Real Value: Give fans rewards they actually want while unlocking insights and sponsorship opportunities for the MAC.

Partnership Overview

Watch-to-Earn: Get Fans Tuning In

A First-of-Its-Kind Fan Engagement Engine:

  • Unprecedented Engagement: We’re turning passive viewership into an interactive experience. Fans don’t just watch — they participate.

  • 2X–4X MAC Multipliers: Every MAC game submission earns fans double points, with featured matchups offering quadruple points to drive 423% more viewership on average.

  • New Revenue Streams: Every watch submission is a trigger point for sponsor ads, promotions, and in-game offers.

  • Real-Time Data: We deliver analytics on exactly who’s watching, when, and how often — an invaluable asset for conference-wide marketing and sponsor ROI.

Attend-to-Earn: Get Fans to Show Up

  • We will add all MAC team venues as a Attend-to-Earn options for our users and offer a 2X earning multiplier for attending MAC games.

  • MAC schools/teams will be asked to promote Wunderfan downloads and the Attend-to-Earn feature/partnership to fans via social channels, email, on-premise signage at games (including video boards where available) and in-game PA announcements. The more MAC fans on our app, the more valuable it is for you.

Custom Rewards Shop: Conference Revenue Engine

  • We will add a custom shop for the entire MAC with all teams’ rewards and prizes in one place.

  • We would ask to be provided with offers (discounts, vouchers, products, prizes, etc.) or rewards for MAC fans that are uniquely available in the Wunderfan shop. The MAC Team Shop is a great place to provide offers for, as well as each schools unique team shop.

Pick’Ems: Stress Free Wagering

All MAC matchups earn 2X Points, fueling more predictions, more bragging rights, and more fan interaction every week.

Native Ads & Sponsors Placement

In-app ads appear during high-value fan moments—attending, watching, and picking MAC games—giving sponsors premium visibility exactly when fans are most engaged.

Social Collabs

  • Wunderfan has over 100K social followers (and rapidly growing) across all channels and our content is created by sports fan influencer Henry Marken. This gives ample opportunity to promote the MAC and it’s teams/sponsors to our followers.

  • We’re open to any social/content collaboration with MAC and MAC school social channels. We can even have Henry attend a select game and give him exclusive access to the game for creating content and showcasing the MAC game day experience to our followers.

Data Insights: Know Your Fans Like Never Before

We’ll deliver detailed fan engagement data:

  • Who’s watching

  • Where they’re from

  • Which teams they follow

  • How they engage with sponsors. This empowers the MAC to build smarter campaigns, attract top sponsors, and keep fans coming back for more.

Let’s fan together.

Seth Griffin - Director of Strategic Partnerships
seth@wunderfan.com
(312) 613-3458