
Wunderfan can be a force multiplier for your Elite Fan Experiences
Wunderfan + REVELxp
Wunderfan is a rewards app for sports fans that allows users to earn points for engaging with sports and sports content. A unique component to earning rewards through Wunderfan is our Attend-to-Earn feature where users can rack up points for time spent attending live sporting events.
As college sports fans ourselves, we know that tailgating is central to the fan experience, and REVELxp is the best in the game. We would like to partner with REVELxp to launch Attend-to-Earn exclusively at REVELxp tailgates. This would be a true win/win partnership, not only enhancing the Wunderfan user experience but also making the REVELxp tailgating experience even more rewarding and capturing incredibly valuable tailgater data.
155K+
132K+
Attend-To-Earn
Rounds
Watch-To-Earn
Submissions
75K+
40K+
Pick’em
Submissions
News Feed
Watches
10M+
Total Wunder
Earned
Partnership Details
Tailgate-to-Earn
We would make REVELxp our official “Tailgate-to-Earn” partner, adding the footprint of exclusively REVELxp tailgates to our Attend-to-Earn locations. This would essentially make all REVELxp tailgates “venues” in our Attend-to-Earn options for fans at the tailgates.
OFFLINE MODE
Our Attend-to-Earn feature also works offline, solving any issues fans may have with connectivity on crowded game days. Fans can simply download any venue, making it accessible to them even without service.
Precise Geofencing
With our Attend-to-Earn technology, we can precisely map out the boundaries of earning zones with custom polygon strings. This would allow us to exactly map the footprint of only REVELxp tailgate tents and ensure fans can only earn when in one of your areas.
NO APPROVALS NEEDED
Because this is done entirely digitally and only impacts the area for someone using the Wunderfan app, we do not need school’s permission to map any earning zones or venues.
Attend-to-Earn Ads
As added value, we would make REVELxp the official sponsor of our Attend-to-Earn at both the tailgate areas and the stadium. This means even fans who don’t attend the tailgates, but are attending the game, will receive an ad about REVELxp offering an elite fan tailgating experience at the featured school.
Note: This ad inventory could also be used to promote any of the REVELxp sponsors.
Social Features
Wunderfan has over 100K social followers across all channels and content created by sports fan influencer Henry Marken, creating ample opportunity to promote REVELxp tailgating to our followers.
Henry will also be making several appearances at games throughout the season and can create content at REVELxp tailgating areas with fans.
Data Share
You know who books your tents, but not who they bring with them. We can provide information about fans who spend time in your tailgates, including duration of time spent, heat maps of where they congregate, and profile data about those fans like what teams they follow, what state they live in, what games/venues have they attended, etc.
Our Asks of REVELxp
Promote the Partnership
We’d ask to be the “Official Rewards Partner” of REVELxp and have messaging included in communications to fans who book tailgates, mention on REVELxp website, and an email announcement about “Tailgate-to-Earn.”
REVEL Rewards
We would ask that REVELxp provide us with a batch of discount codes or e-gift cards our users can redeem to use when booking tailgates. Creating a REVELxp grand prize for a Wunderfan contest would also be ideal.
Co-Marketing
For schools we can get permission from, we would like to work with you to activate on premise promotions for Wunderfan in REVELxp tailgates. This could be things like gift baskets in tents or QR codes on tent banners, etc.
Trial Run
Wunderfan has an official year-long partnership with The Dynasty Podcast (a high profile weekly podcast about Alabama football) starting August 26. We will also have two Wunderfan influencers, Henry Marken and Evan Hand in attendance for the FSU vs. Bama game on August 30, and in town Wed-Sun of game week.
This gives us the perfect opportunity to test Tailgate-to-Earn in Tallahassee during Week 1 at the REVELxp tailgating area, capture some content of people using the feature and get boots-on-the-ground feedback. We can add REVELxp as the Attend-to-Earn sponsor at Doak Campbell Stadium for the game as well and measure results.
If we can show that the technology works as advertised and we get good user feedback in person, this can be a stepping stone to rolling this out for more schools. And, as a Birmingham based company, we have strong ties to both Alabama and Auburn. Knowing that Auburn is by far the largest tailgating footprint for REVELxp, that will be our real season long opportunity and we’d have a week trial under our belt before Auburn’s first home game.
How Wunderfans Earn Rewards
Wunderfan users earn in-app currency called “wunder” for tracking daily fan engagement with sports. The wunder each user earns is stored in their wallet and can be used in our shop to redeem offers from partner retailers or to enter contests for chances to win prizes.
Let’s fan together.
Seth Griffin - Director of Strategic Partnerships
seth@wunderfan.com
(312) 613-3458