Uber Eats + Wunderfan
Partner with Wunderfan to Engage a High-Value Audience of Brand-Loyal Sports Fans Every Day
Wunderfan + Uber Eats
While there are opportunities to enhance engagement across all Inspire Brand consumers, the real synergy exists between Wunderfan and Buffalo Wild Wings Rewards. Wunderfan is a sports fan loyalty platform that rewards users for everyday fan activities. Our flagship features are Attend to Earn (A2E) and Watch to Earn (W2E), where users earn wunder (our points) for time spent attending live sporting events and for watching live sporting events. The wunder they accumulate can then be redeemed in our shop for products, vouchers, gift-cards and more.
In our eyes, each Buffalo Wild Wings location is more than just a restaurant where you can watch sports — they are sports venues like every stadium and arena across the country. A place where you gather with the masses to experience a game day atmosphere among other fans. We want to partner with Buffalo Wild Wings to redefine how fans view game days spent at a BWW, making all 1,364 locations in the United States part of our A2E venues.
A Proven Method for Customer Acquisition and Retention.
Offering your e-gift cards as a reward through Wunderfan is a strategic way to turn our 60,000+ loyal users into your customers.
Measurable ROI with No Upfront Cost
The e-gift card model is a low-risk, high-reward partnership. We charge you nothing! Your only expense is the cost of a gift card when it’s used for a purchase. The value we get in return is the ability to provide quality rewards to our users.
Gift Card Overspend
The most cited statistic is that a majority of consumers (over 70% in many studies) spend more than the value of their gift card. The average overspend amount varies slightly by study, but common figures are between $25 and $50. Recent data from Capital One Shopping research places the average overspend at an additional $31.75.
The “Multiplier Effect”
Overspend is often most dramatic for smaller-value gift cards. A Blackhawk Network study showed a $10 gift card often resulted in an average purchase of $51. This is because a smaller amount feels like a "bonus" or a "free trial," encouraging the user to explore the brand and purchase a full-priced item they might not have otherwise.
The "Full-Price" Incentive
With a $5 or $10 gift card, a consumer knows they can't buy much with the card alone. This incentivizes them to buy a full-priced item and simply use the card as a discount. A $50 gift card, for many brands, can fully or nearly fully cover a single item. This means the customer's purchase is "covered," and there is less psychological pressure to spend more. Overspend still occurs, but it is often on a smaller, incremental add-on item.
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Low Cost and No Risk
Pay only when a fan redeems their offer, making it a low-cost, low-risk way to drive new sales without any upfront ad spend.
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Reach an Engaged Audience
Connect with a highly engaged and loyal audience of sports fans who are actively looking for brand offers.
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High-Intent Consumers
Target customers who have demonstrated a strong intent to purchase by actively redeeming their points for your brand's offer.
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Associate with Sports
Build a powerful association between your brand and the excitement of sports without the high cost of a traditional sponsorship.
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Gain Actionable Insights
Access unique data and insights about the fans who redeem your offers, helping you measure ROI and understand your customers better.
Want to turn our users into your customers?
Seth Griffin - Director of Strategic Partnerships
seth@wunderfan.com
(312) 613-3458